SCOTTISH STYLE AWARDS 2011 - GLASGOW, SCOTLAND

Judging Panel - Yaffa Assouline

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For over 25 years, Yaffa Assouline has captured the luxury industry as journalist, creative director and custom publisher. Lately, she brings her exceptional insight to a new concept in luxury coverage for the Internet: Luxuryculture.com.

Yaffa Assouline is an innovator in made-to measure publishing. She developed the first in-flight consumer magazine Air France Madame, before creating customized books, magazines and advertising campaigns for leading brands such as Cartier, Christies, Dior, Chanel, Zenith, Veuve Clicquot, Ritz, Dorchester Group.

Yaffa Assouline worked as a journalist for 13 years with the publishing company Filipacchi, developing and writing for magazines such as Paris Match, French Elle, and French Playboy.

In 1986 she created with her brothers the company Assouline who soon became a reference in branding, image, advertising and innovative in house magazines for luxury brands.

As managing director and majority shareholder in Assouline, she continually concentrates on research into the evolution of modern luxury concepts, and designing the most appropriate responses for the luxury brands to stay out in front of changing luxury consumers discovering new ways to give expression to their desires.

Yaffa Assouline is credited by many to be one of the world's foremost arbiters of style and taste.

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