SCOTTISH STYLE AWARDS 2011 - GLASGOW, SCOTLAND
Sponsors - Belvedere
PROUD TO SUPPORT SCOTTISH STYLE AWARDS OFFICIAL PARTY AT 29 GLASGOW
BELVEDERE VODKA AND (RED)™ JOIN FORCES TO SAVE LIVES
Belvedere, the world’s first super premium vodka, announces its partnership with (RED) and the launch of a Special Edition Bottle to raise proceeds for the Global Fund to fight AIDS, Tuberculosis and Malaria™. 50% of profits from the global sale of BELVEDERE VODKA (RED) ™ Special Edition Bottle will contribute to the Global Fund to fight AIDS, Tuberculosis and Malaria in Africa.
In addition USHER, the multi-platinum, award-winning recording artist has teamed up with Belvedere to raise awareness around HIV/AIDS and emphasize the need for consumers to unite in support of programs that help eliminate AIDS in Africa.
Charles Gibb, President Belvedere and Millennium Imports states "Belvedere Vodka is delighted to join (RED) in the fight against AIDS by helping to raise funds generated from the global sales of (BELVEDERE)RED. As one of the world’s leading spirit brands, we are in a unique position to harness the power of our customers to benefit the millions of people who are at risk, or are living, with HIV. We want to raise consumer awareness and incite more global action to eliminate AIDS in Africa. Our message is simple - (PRODUCT)RED helps saves lives."