Beauty is as Beauty does. Aveda, botanically-based professional hair care and skin care beauty company, strives to set an example for environmental leadership and responsibility. Founded on the wisdom of ancient healing traditions, Aveda offers positive choices for living life in balance – with ourselves, each other and the Earth.

Manufacturing with 100% wind power, Aveda is one of the largest purchasers of organic ingredients in the personal care industry and sets a benchmark for environmental packaging. Raising over $14 million for Earth Month and winning PETA’s ‘Best Cruelty-Free Spa Products’ Proggy Award 2008, Aveda is the first beauty company in the world to receive a Cradle to Cradle sustainability endorsement.

Fashion focussed, Aveda created catwalk looks at New York & London Fashion Weeks for designers including Preen and Alexander Wang as well as styling the ‘Slumdog Millionaire’ stars. For Spring/Summer 2010, Aveda is collaborating with John Patrick Organic, Yigal Azrouël, Jason Wu, Project Runway winner Christian Siriano, and Rodarte to reduce the environmental impact of their shows.

Find out more at www.aveda.co.uk